Privacy Policy

 

WHO WE ARE

Dazzle Group Limited (“we”, “us”, “our”) is an information  and services enterprise based in Manchester, United Kingdom.

We offer marketing services, including building website systems, lead generation, marketing automtion and branding. 

 

OUR CORE VALUES

At Dazzle, privacy and ethics are the foundations of our business:

 

We are transparent: We provide clear, jargon-free information about processing our stakeholders’ data and their privacy rights.

We build privacy by design: Our solutions are built and designed to be user friendly and to give the users control over their personal information.

We use data responsibly: We will never use personal data for unlawful or illegitimate purposes and we work under the principles of the privacy legal regulations.

We are continuously improving: We keep up with the latest global regulations updates and  trends to progressively improve our solutions.

 

WHAT IS A PRIVACY NOTICE?

Sometimes, when you use our website or platform, we may collect personal data that is relevant and necessary for our essential activities. Please note that we will only collect your personal data for marketing purposes if you previously consent to this type of activity.

This privacy notice is the document we have created to keep you informed about our activities involving your personal data and your legal rights regarding how we collect, use, share, store, protect, and delete your information.

 

WHAT IS PERSONAL DATA?

Personal data is any information related to an identified or identifiable natural person, such as names, surnames, location data, home address, identification card number, e-mail address, internet protocol (IP) address, financial information, etc.

It includes any data or set of information that could be linked to you and used to contact, locate, or track you.

 

WHAT PERSONAL INFORMATION WE DIRECTLY COLLECT FROM YOU

To provide the best possible experience for you when surfing on our website or using our products, we may directly collect your names, surnames, credentials, e-mail addresses, telephone numbers, home addresses, financial information, and information about your working position in your company.1

This policy covers how we collect, store, use and process your personal data.

 

WHAT PERSONAL DATA WE COLLECT BY AUTOMATED SOURCES

We may also collect information through cookies and other similar technologies (e.g: Google Analytics) about how you use our products and navigate through our websites, such as dates of access to the platform, IP address, how much time Dazzle is used, and what features the user has been using.

This personal information may be collected by the time you spend on our website or the forms you complete on our website. 

We can guarantee that this personal information is collected and processed purely for our essential activities, such as to improve our platform’s performance, features, and security or to fix bugs.

For more information about cookies and automated technologies, see Cookies & Data Analytics.

 

HOW WE USE YOUR PERSONAL INFORMATION

We will only use your personal data for legitimate purposes regarding our essential activities and under very specific legal permissions:

 

To guarantee the performance of our contract
With your consent we:
To fulfill our legitimate interests:
To improve our information security measures according to the applicable regulations;
  1. To fulfill legal obligations when demanded by administrative, governmental, or judicial authorities, and
  2. For other necessary purposes upon the customers and users further notification.

 

FOR HOW LONG DO WE KEEP YOUR DATA AND HOW WE STORE IT

We will only keep your personal data stored for as long as you use our services. 

Once our relationship ends, your personal data will be eliminated in conformity with our information security policies, although we may retain some personal information that is strictly necessary to comply with legal or governmental obligations:

At Dazzle, the security of the personal data we collect from our customers and users is a high priority and we make sure to adopt the proper technical, organisational, and administrative measures to protect the information we hold in our websites and products against loss, unauthorised access, misuse, modification, or destruction.

We use Amazon Web Services (AWS) in Ireland to store all collected data through our Dazzle platform. AWS possesses strong physical and technological security programs, such as:

For more information about the AWS information security standards, please check: https://aws.amazon.com/pt/compliance/data-privacy-faq/ and https://aws.amazon.com/pt/security/

 

DO WE SELL YOUR DATA?

We never sell personal data.

Despite that, in conformity with the California Consumer Privacy Act, we do engage in personal data sharing activities that could be considered “sales” under the CCPA, such as sharing commercial information, identifiers, or virtual network activity with advertising companies or website analytics companies.

Because you have the right to not having your personal data sold, if you wish to opt-out from these personal data transfers (“sales”), send an e-mail to dpo@Dazzle.com to learn more and fill your request.

 

THIRD-PARTY SHARING

We share personal information from our customers and users with third parties outside Dazzle under the very limited circumstances and specific purposes below:

Dazzle is responsible for background checking our vendors to ensure that such companies process your personal information in conformity with the applicable data privacy regulations – including the LGPD, UK GDPR, DPA 2018, PECR, the EU GDPR, and CCPA – and information security standards.

 

INTERNATIONAL DATA SHARING

The personal information we collect from our customers and users may be transferred internationally to third parties vendors, consultants, or server providers located in a foreign country.

For instance, we share personal information with Amazon Web Services (Ireland), Stripe (US), Google Analytics from Google (US), where the personal data will be stored and processed on our behalf. Because we use Amazon Web Services (AWS) as our database, any data we collect will be stored within the EEA in AWS Ireland.

Regarding users from the EEA or the UK, Dazzle informs that the international transfer of personal data to the United States or other non-EEA countries relies on the Adequacy Decisions, as adopted by the European Commission based on Article 45 of Regulation (EU) 2016/679 (GDPR) and International Data Transfer Agreements, or where applicable, approved Corporate Binding Rules.

We also periodically monitor the circumstances concerning international transfer to the United States or to other non-EEA countries to guarantee that these maintain a level of privacy protection equivalent to the one demanded by the UK GDPR and EU GDPR.

Your personal data is always going to be protected in accordance with this Privacy Notice wherever it is possible.

 

COOKIES AND DATA ANALYTICS

Cookies are pieces of data collected from your activities on a website that are stored by your browser in your device and programmed to remember your information and preferences such as login information, location, language preferences, time spent logged in, most used features, among others.

Dazzle’s website and products may place cookies on your browser to improve our customers’ and users’ experiences, assist navigation, improve and administer our website and gather insights for further improvement of our technologies.

To specify, we classify the current cookies we have in place and their purposes in the categories below:

  1. Essential cookies: used to be able to access our products and website. Those cookies are related to offering and maintaining our products and services, their use is obligatory and you can’t opt-out from them. 
  2. Optional cookies: Be aware that, unlike the essential cookies, you can opt-out from any optional cookies. We use Google Analytics – a data analytics service provider – on our website as an automated tracking tool to gather data and generate statistic reports for further analysis:

INFORMATION SECURITY

At Dazzle, the security of the personal data we collect from our customers and users is a high priority and we make sure to adopt the proper technical, organizational, and administrative measures to protect the information we hold in our websites and products against loss, unauthorized access, misuse, modification or destruction.

We use Amazon Web Services to store all collected data. AWS possesses strong physical and technological security programs, such as:

For more information about the AWS information security standards, please check: https://aws.amazon.com/pt/compliance/data-privacy-faq/ and https://aws.amazon.com/pt/security/ 

 

KNOW YOUR RIGHTS

You can always request the access, review, amendment, update, and elimination of any personal information we have been holding about you.

Moreover, you have the right to opt-out (deny consent) from certain services we provide, such as receiving our newsletter, our marketing, and advertising emails or certain cookies.

Have in mind that we can still store some of our users’ anonymized personal information, as it is not possible to directly link it to their identity. We may also retain some personal information that is strictly necessary to comply with legal or governmental obligations.

Besides, be aware that opting out from our services or restricting consent to have your personal data collected may impair your experience with the website or with our platform and can even diminish the available features on our products.

To exercise these or any of the data subject rights available under the GDPR, click here.

 

THE CALIFORNIA CONSUMER PRIVACY ACT – CCPA

If you’re a California resident, you have certain rights concerning your personal information under the California Consumer Privacy Act:

In the sections “WHAT PERSONAL INFORMATION WE DIRECTLY COLLECT FROM YOU” “WHAT PERSONAL DATA WE COLLECTED BY AUTOMATED SOURCES”, and “HOW WE USE YOUR PERSONAL INFORMATION” you can find a detailed description of what kind of personal data we collect from you and how we use it in our activities.

 

In the past 12 months, Dazzle has collected data such:

To exercise your rights under the CCPA or request further information on the topic, please contact us.

 

PRIVACY UPDATES

As we exponentially improve our products and website, we may also update this Privacy Notice from time to time. It is your responsibility to periodically check this document and maintain yourself informed about eventual changes in our activities regarding personal data.

We will let you know about the privacy updates on our website, either by changing the date on top of this document or by posting a notice on our homepage.

We will also notify you by sending you an email whenever we update our Privacy Notice.

 

CONTACT US

If you have questions, complaints, or requests about your personal data or privacy rights, let us know how we can help.

 

Controller Details:

Dazzle Group Limited

129a Liverpool Road, Manchester, England, M3 4JN

 

Data Protection Officer:

Hello@WeAreDazzle.co.uk